BTS Jungkook has heard the verdict of the backdoor advertising complaint filed against him.
Last week, ARMY appealed to protect Jungkook after a citizen filed a complaint against him for allegedly promoting the Six6uys Co., Ltd. product. The company was founded by his brother, Jeon Jung Hyun.
The aforesaid person demand the Fair Trade Commission (FTC) to give the BTS member severe punishment for his role.
But the complaint has since been dismissed because the K-pop idol did nothing in connection with the backdoor advertising.
In a statement to Hankyung News (via AllKpop), the FTC said Jungkook’s action could not be considered a backdoor ad. He also remains innocent as he has never promoted the product to his fans.
“He didn’t mention the brand at all, so it’s hard to be recognized as cheating on his fans. Just wearing a brand of clothing does not violate any fair trade criteria regarding backdoor advertising,” continues the press release.
The ruling means Jungkook is free from complaints and accusations, and the K-pop idol has not done what the allegations suggest.
What happened to the alleged backdoor ad?
It all started when Jungkook was spotted wearing shirts from his brother’s fashion label. He mostly wore them during a V Live. He also uploaded a selfie wearing the shirt to Twitter and Weverse.
The complainant then charged him with stealing advertising. In South Korea, this refers to the practice of Korean celebrities promoting products without revealing their connection to a specific company.
“The Six6uys Co., Ltd. launched a clothing brand called ‘GRAFFITIONMIND’ early September of this year. Jungkook wore his clothes and appeared on NAVER V Live. A few days later, Jungkook posted a photo wearing the same shirt with a different color, ”the individual explained.
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The fact that Jungkook wears the clothes would have caused an imbalance in the market economy where there should be a fair market for everyone. Following the allegation, the K-pop star has since resigned of his position as internal director of the company.
Meanwhile, BTS fans have alleged that the person behind the complaint must have been one of the group’s anti-fans.
At Nate’s website (via AllKpop), The ARMY left messages against the citizen and defended Jungkook.
One fan said: “There wasn’t a time when Jungkook advertised everything he ate. Is recommending him a salad also a backdoor advertisement?”
“This is what we expected. I really question the mindset of the people who said Jungkook had been stealing publicity,” another wrote.
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