This ex-advertising executive is building a new life curating beautiful, handmade ceramics

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HAVE YOU ALWAYS BEEN INTO FINE CUTLERY AND CERAMICS?

I’m always drawn to beautiful things, be it architecture, food or fashion. I enjoy the intricate details of a small mug and the bold gestures of a tall building. The first set of ceramics that caught my eye was by my favorite fashion designer, Ann Demeulemeester. She left fashion nine years ago and embarked on the adventure of pottery. His porcelain collection shares the same aesthetic approach as his clothing creations.

What attracts and excites you about this art form?

I think craftsmanship advances the human spirit. I admire things that have been done in ancient history. The amount of craftsmanship that went into perfecting a piece in those days was amazing. Unfortunately, we have evolved so much and a lot of craftsmanship and admiration for craftsmanship has been lost as a result. I believe that a beautifully crafted object brings a moment of delight in one’s life. A beautiful plate to accompany your breakfast dishes brings a smile to brighten the start of your day. Beautiful tableware enhances the dining experience.

I’m not a good cook myself, so I usually pack food for friends and family gatherings. People always tell me that food from restaurants they know tastes better when served on our dishes. A fun trick for a lousy cook who likes to entertain guests.

DID YOU SEE A MARKET GAP THAT ENCOURAGED YOU TO START ARTIFACTT? WHAT GAVE YOU THE CONFIDENCE TO START THIS BUSINESS?

There was definitely a gap in the market for organized and somewhat affordable dinnerware. My husband and I couldn’t find any nice plates that we could also use daily. We wanted to get new things after remodeling our house and we struggled. We also didn’t want to buy them when we travel because they are flimsy and heavy. When we told the experience to our friends, we realized that many couples shared the same problems as us.

We actually didn’t know how the market would react to our business, but after talking to friends, we thought there must be people like us. So we started as an online platform and did some pop-ups. Our customers were urging us to open a physical store as soon as they saw our collections in person. It’s one thing to see the images online and quite another to be able to see, hold and feel the quality and craftsmanship that goes into each work.

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