Portland, OR, Nov. 07, 2022 (GLOBE NEWSWIRE) — According to the report released by Allied Market Research, the programmatic display advertising market generated $451.3 billion in 2021 and is projected to reach $9473.3 billion by 2031, growing at a CAGR of 35.8% from 2022 to 2031. The report offers a detailed analysis of the changing trends in the market, major segments, key investment pockets, value chains, regional landscape, and competitive scenario. The report is a useful source of information for major market players, new entrants, investors and stakeholders in developing strategies for the future and taking action to strengthen their position in the market.
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Report coverage and details:
|Market size in 2021||$451.3 billion|
|Market size in 2031||$9473.3 billion|
|Number of pages in the report||320|
|Segments Covered||Ad format, type, industry and region|
|Drivers||The growing demand for work-from-home and remote work policies during the time of the COVID-19 pandemic, which in turn, propelled the growth of social media and online platforms.|
|Demand for easily accessible and shorter forms of entertainment and media.|
|Opportunities||Integrating advanced tools like machine learning and data analytics with programmatic display advertising solution suites.|
|Constraints||Privacy and data sharing challenges on programmatic display advertising platforms.|
- COVID-19 has had a positive impact on the growth of the global programmatic display advertising market. Heavy digital reliance during shutdowns and increased social media traffic have provided immense opportunities to engage with online audiences while maintaining high brand awareness.
- Additionally, the rapid spread of the pandemic has forced governments to enforce the closure of public spaces, schools and borders, allowing many businesses and merchants to update their online marketing strategies. Companies have also invested more in online advertising which has propelled the growth of the market.
- Market growth during the post-pandemic period is expected to be driven by the surge in social media advertising, rise in influencers, rapid growth of opportunities in OTT advertising, and growth in voice searches.
The report offers detailed segmentation of the global programmatic display advertising market based on ad format, type, vertical, and region. The report provides an analysis of each segment and sub-segment using tables and figures. This analysis helps market players, investors, and new entrants determine which sub-segments should be leveraged to achieve growth in the coming years.
Based on ad format, the online video segment was the largest in 2021, accounting for nearly a third of the global programmatic display advertising market share, and would rule through 2031. Mobile video, however, is expected to witness the fastest CAGR of 37.4% during the forecast period. The report also discusses the online display and mobile display segments.
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By type, the private marketplace segment held the largest share of almost half of the global programmatic display advertising market in 2021 and would rule till 2031. However, the real-time auction segment is estimated experiences the fastest CAGR of 37.1% during the forecast period. The report also discusses selective adsorption segments.
In terms of vertical industry, BFSI segment captured the largest market share of almost a quarter in 2021 and is expected to lead the way during the forecast period. However, the IT and telecommunications segment is expected to grow at the fastest CAGR of 39.2% during the forecast period.
Based on region, the North America market was the largest in 2021, accounting for almost two-fifths of the global programmatic display advertising market share, and is expected to maintain its leading status during the forecast period. However, the programmatic display advertising market in Asia Pacific is expected to witness the highest CAGR of 38.5% from 2022 to 2031. Other regions analyzed in the study include Europe and LAMEA.
Key players of the global programmatic display advertising market analyzed in the research include Adobe Inc., Basis Tech, Connexity, Inc., Google, LLC, Integrated Ad Science (IAS), Iponweb Limited, LG Electronics, MediaMath, Inc., Magnite, Inc., NextRoll, Inc., RythmOne, LLC, Samsung Electronics Co., Ltd., The Trade Desk, Verizon Communications, Inc., Voyage Group, and Xandr, Inc.
The report analyzes these key players in the global programmatic display advertising market. These players have adopted various strategies such as expansion, new product launches, partnerships and others to increase their market penetration and strengthen their position in the industry. The report is helpful in determining the business performance, operating segments, product portfolio, and developments of each market player.
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