Stealth Advertising Focuses on Using Children as Consumers | Let it be Levy

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If you have kids or grandkids, you know they spend a lot of time on their cell phones and tablets. This leaves them vulnerable to the explosion of deceptive digital marketing practices that blur the line between advertising and entertainment, which can lead to harmful and costly results.

To respond, the Federal Trade Commission held a hearing on October 19 – “Protecting Children from Stealth Advertising in Digital Media” – during which experts explored a digital advertising landscape that is expected to reach $323 billion in 2023. .

Panelists worry that developing brains are more susceptible to deception and that children, who have different cognitive abilities at different ages, may not be able to distinguish ads from organic content.

Contact Harlan with your questions, issues and concerns as a consumer; email him at [email protected]

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