PlanetSpark refreshes its brand identity, Marketing & Advertising News, AND BrandEquity

Indian edtech PlanetSpark has announced the launch of its new visual identity. The rebranding, which was designed and executed by Dev Kabir Malik, includes new visuals, including a revamped logo. The brand has adopted a new identity that not only resonates with its target but also represents its mission to train young children in communication.

In addition to effectively communicating PlanetSpark’s niche and key brand promise, the new assets also demonstrate its international stature.

To unveil its new branding, PlanetSpark ran a #BigReveal campaign on LinkedIn that included several surveys, contests, quizzes and live videos, in which brand management shared their vision behind this overhaul, and also responded to questions from community members.

A highlight of this campaign was PlanetSpark and the hundreds of its team members who synchronized the new logo into their LinkedIn display photo, to make #BigReveal a success, on the platform.

Maneesh Dhooper, co-founder of PlanetSpark, said: “One of our main goals behind this rebranding was to humanize our brand, which is reflected very well in the new logo. With this new identity, we aim to instill a sense of belonging, fun as well as curiosity, among the students. We believe that PlanetSpark being a platform exclusively for children, should also be visually representative and appealing to them.

“This rebranding is a step forward for PlanetSpark to become globally synonymous with terms such as ‘Public Speaking’, ‘Communication’ and ‘Speaking English’. We envision our brand as the destination of choice for communication skills and public speaking for children around the world. A dynamic and evolving new brand language like this further reinforces the image of PlanetSpark as the undisputed leader in communication for children, ”added Kunal Malik, co-founder of PlanetSpark.