Peter Harvie, Australian radio and advertising icon, has died

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Peter Harvie, co-founder of Clemenger Harvie, now CHEP Network, and longtime president of Austereo has passed away.

Harvie founded the agency alongside Peter Clemenger, son of John Clemenger in 1974. The agency is still part of the Clemenger Group.

Peter Harvie has passed away

He left Clemenger Harvie in 1993 and served as chairman of Austereo between 1997 and 2011 when the group was acquired by Southern Cross Media. He returned to an agency, then CHE (Clemenger Harvie Edge) in 2011.

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The agency was relaunched as CHE Proximity in 2012, then earlier this year as CHEP Network. Harvie was until recently president of the agency.

Harvie was also inducted into the Commercial Radio Hall of Fame and a board member of Southern Cross Austereo until 2017.

Several prominent figures in the radio and advertising industry paid tribute to Harvie today.

COO at CHEP Network, Andrew Drougas wrote: “Vale Peter Mervyn Harvie. Our Founder and Chairman, the ‘H’ of CHEP, was an Australian advertising icon and a member of the Radio Industry Hall of Fame. He never owned or used a computer, managed his time with a pen and paper diary and at the end of this clip, when we put his things in the trunk of his car, he still had a Melways. But remained relevant and inspiring until the very end. A writer by trade who founded our agency with Peter Clemenger in 1976, he was quick as a whip, mad as a severed snake and above all an extremely decent and honorable human being. RIP Harvs, you will be missed.

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