Online Advertising Market: Ken Research


Online advertising refers to a kind of marketing and advertising practice that uses the internet to promote services and products. It conveys promotional marketing messages by collecting data and pointing out potential customers. Countless tools and techniques are used to support these services such as email, sales CRM, marketing automation and web analytics. This mode of advertising is widely used in different industries like retail, healthcare, education, automotive, banking, consumer packaged goods (CPG) and media and entertainment.

The global online advertising market stands to benefit immensely from the psyche of customers who are put off by traditional marketing approaches such as one-to-one chat, direct emails, cold calls and trade shows. During this scenario, when the online advertisement entertains the customers with innovative graphic content tactics, the customers pay attention to the product which is tortuously promoted by the advertisement. Although the basic nature of online advertising is attractive to viewers, there are pop-ups and arbitrary redirects on the web that agitate viewers, which poses a threat to online advertising market size by reducing efficiency.

The shift from traditional print media to online advertising is propelled by current technological innovations in communication technologies. Significant growth in the number of smartphone users globally, growing number of broadband service providers and heavy internet usage by countless users are triggering the growth rate of the global online advertising market .

As the generation of attractive banners and advertisements through online sources promises more attention from customers, this platform is gradually being preferred by countless companies across the globe. Additionally, online advertising can be more convenient and cost-effective, while offering a wider platform, when combined with traditional advertising using television and print media. The alarming degree of reliance on smart devices such as tablets, laptops and smartphones has also contributed to the growth.

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On the contrary, the existence of ad blockers aimed at eradicating advertisements from users’ web pages could limit the revenue of the global online advertising market. The online advertising market has become a very robust marketing or promotional strategy. As stated, the reach is gigantic and it is now easier to reach the target audience. Throughout the initial introductory phase, search was the only format that recognized very high traction, but over time organizations have shifted to more collaborative advertising formats such as display ads, video and now to mobile advertising. Mobile advertising is one of the fastest growing advertising mediums in this online advertising market and has a promising future.

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Additionally, several major players in the online advertising market are grappling with the issues of transitioning desktop ads to smartphones. It could also limit market expansion. However, the actual growth of people’s reliance on the Internet will push the online advertising market forward in a hurry, counteracting the negative impact of this compulsion.

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Major players and brands in the North American region are propelled by the large target audience in the region to market and promote their online content, products and services, which in turn propels the growth of the digital marketing industry. The increasing number of end-users in North America for online shopping is also expected to open wider opportunities for advertisers to promote their products online, increasing the growth of the regional market.

For more information on the research report, refer to the link below:

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Ken Research is a research-based management consulting firm. We provide strategic advice to help clients on critical business insights: strategy, marketing, organization, operations and technology transformation, advanced analytics, corporate finance, mergers and acquisitions, and sustainability across all industries and geographies. We provide business intelligence services and operational advice in over 300 verticals highlighting disruptive technologies, emerging business models with analysis of precedents and success case studies. Some of the best consulting firms and market leaders seek our intelligence to identify new revenue streams, customer/vendor paradigm and pain points and competitive due diligence.

This press release was published on openPR.


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