Global Native Advertising Market: by type (In-Feed ad units, Search Network ads, others), platforms (closed, open, hybrid) and by region – Global industry sizing, growth, trend, opportunity and forecast ( 2021-2027)
Native Advertising Industry Outlook
The native advertising market was valued at USD XX Billion in 2020 and is expected to register a modest XX% CAGR during the forecast period (2021-2027). To make the advertising experience less intrusive, native advertising sticks to the strategy of matching the visual design of the digital media platform being accessed. The principles of native advertising adhere to the practice of making advertising content appear and appear to be natural content.
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Native advertising, also known as sponsored content, is a type of advertising that matches the form and function of the platform on which it appears. Native advertising is designed specifically to not look like an advertisement, which makes it harder to ignore.
Growing adoption of native advertising:
One of the major factors responsible for the global native advertising market is that these ads are less disruptive / intrusive than banner ads. In addition, native ads integrate more clearly on mobile devices. The growing trend of the mobile internet makes native advertising logically more effective for marketers and global brands looking to expand their consumer base. With the increase in the number of smartphone users around the world, the reach of native advertising will also increase, thus increasing the number of companies interested in advertising through this medium. This will enhance the growth opportunities for the global native advertising market during the forecast period of the report.
Impact of COVID-19 on the native advertising market:
The prevalence of the COVID-19 pandemic has positively impacted the native advertising market due to regulations imposed on lockdown and shutdown facilities, smartphone users have been increased. This increase is beneficial for advertising companies as they will use this platform to showcase more ads in order to attract interested customers. However, now consumers are also aware of real and fake ads as they have spent most of their time using smartphones which gives them proper knowledge about real and fake ads. The post-pandemic has dramatically increased global ad production, which is expected to lead to an additional need for native advertising for end users. Players are also investing in the advancement of native ads to extract the benefits of native ads on a global scale.
Scope of the report
The report presents the global Native Advertising market research by type and platforms.
On the basis of type, the native advertising market has been segmented into –
In feed ad units (Forbes, Yahoo, Facebook, Twitter)
Search ads (Yahoo, Google, Bing, Ask)
Recommendation units (Outbrain, Taboola, Disqus, Gravity)
Sponsored ads (Etsy, Amazon, Foursquare, Google)
In-Ad (IAB standard) (Appssavvy, Martini Media, EA, Onespot, Federated Media)
Custom / Cannot be content (Hearst, Flipboard, Tumblr, Spotify, Pandora)
On the basis of platforms, the native advertising market has been segmented into –
Native advertising market: regional perspectives
On the basis of the geographic perspective, the global native advertising market has been segmented into five geographic regions: North America, Europe, South America, Asia-Pacific, Middle East and Africa. In 2020, Asia-Pacific had the largest native advertising market share, followed by Europe and North America. Additionally, North America is estimated to project the highest CAGR in the world during the forecast period.
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The main competitors in the global native advertising market include –
The global native advertising market is highly fragmented, with a large number of small players across the globe. The major native advertising manufacturers operating in the global market are –
The Native Advertising Market report covers an in-depth analysis of the market dynamics, business models, segmental / regional analysis, along with the respective market shares and strategies adopted by the major market players operating in the world. It involves in-depth analysis of factors influencing the global market and market statistics indicating market share / growth analysis by region and segment. The study of the report will present one of the most comprehensive market analysis, capturing all aspects of the Native Advertising market.
The Native Advertising Market report provides an in-depth analysis of the macroeconomic factors and attractiveness of each segment in the market. The report will comprise an in-depth qualitative and quantitative assessment of the segmental / regional outlook with the presence of market players in the segment and the respective region / country. The information concluded in the report includes the entries.
Native Advertising Market Report Covers Comprehensive Analysis on:
Market segmentation and regional analysis
10 year market size
Supply and demand analysis
Product lifecycle analysis
Porter’s Five Forces and Value Chain Analysis
Analysis of developed and emerging economies
Factor analysis of the market and forecasts
Market opportunities, risks and trends
Conclusion and recommendation
15+ company profiles
The regional analysis of the native advertising market includes:
North America (United States, Canada, Mexico)
South America (Brazil, Argentina, Colombia, Peru, rest of Latin America)
Europe (Germany, Italy, France, United Kingdom, Spain, Poland, Russia, Slovenia, Slovakia, Hungary, Czech Republic, Belgium, Netherlands, Norway, Sweden, Denmark, rest of Europe)
Asia-Pacific (China, Japan, India, South Korea, Indonesia, Malaysia, Thailand, Vietnam, Myanmar, Cambodia, Philippines, Singapore, Australia and New Zealand, rest of Asia-Pacific)
The Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa, North Africa, rest of the MEA
Native advertising market: target audience
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Specialized publications and magazines
Industry associations and organizations
Main issues addressed
What is the size of the market by various segmentations of native advertising by region and its respective countries?
What are customer buying behavior, key takeaways, and Porter’s 5 strengths in the native advertising market?
What are the key opportunities and trends for manufacturers involved in the native advertising supply chain?
What are the fundamental dynamics (drivers, constraints, opportunities and challenges) of the market?
What and how are regulations, programs, patents and policies impacting market growth?
What are the upcoming technological solutions influencing market trends? How will existing businesses adapt to new technological change?
How will advanced technologies impact the native advertising market?
How has COVID-19 impacted the demand and sales of native advertising in the global market? Also, the expected number of decrease or increase in the market BPS and the period of recovery expected by the market.
Detailed analysis of competitors and their latest launch, and what are the top startups introduced in the target market? In addition, detailed profiling of more than 25 leading and eminent companies in the market.
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