Global Native Advertising Market: By Type (In-Feed Ad Units, Search Ads, Others), Platforms (Closed, Open, Hybrid) & By Region – Sizing, Growth, Trend, Opportunity & Forecast Global Industry (2021-2027)
Native Advertising Industry Outlook
The Native Advertising Market was valued at USD XX Billion in 2020 and is expected to register a modest CAGR of XX% during the forecast period (2021-2027). To make the advertising experience less intrusive, native advertising sticks to the strategy of matching the visual design of the digital media platform being accessed. Native Advertising Principles adheres to the practice of making advertising content look and feel like natural content.
Native advertising, also known as sponsored content, is a type of advertising that matches the form and function of the platform on which it appears. Native advertising is designed specifically to not look like an advertisement, which makes it harder to ignore.
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Growing adoption of native advertising:
One of the major factors responsible for the global native advertising market is that these ads are less disruptive/intrusive than banner ads. In addition, native ads integrate more clearly with mobile devices. The growing mobile internet trend makes native advertising logically more effective for marketers and global brands looking to expand their consumer base. With the increase in the number of smartphone users around the world, the reach of native advertisements will also increase, thus increasing the number of businesses interested in advertising through this medium. This will enhance the growth opportunities for the global native advertising market over the forecast period of the report.
Impact of COVID-19 on the native advertising market:
The prevalence of the COVID-19 pandemic has had a positive impact on the native advertising market due to increased regulations imposed on lock and shutdown facilities for smartphone users. This increase is beneficial for advertising agencies as they will use this platform to present more ads to attract interested customers. However, consumers are now equally aware of real and fake advertisements as they have spent most of their time using smartphones, which gives them proper knowledge about real and fake advertisements. Post-pandemic, global ad production has increased significantly, which is expected to drive an additional need for native advertising for end users. Players are also investing in the advancement of native ads to take advantage of these ads globally.
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The report outlines the Global Native Advertising Market study based on type and platforms.
Based on Type, the Native Advertising Market has been segmented into –
- In feed ad units (Forbes, Yahoo, Facebook, Twitter)
- Search Ads (Yahoo, Google, Bing, Ask)
- Recommendation Units (Outbrain, Taboola, Disqus, Gravity)
- Sponsored Ads (Etsy, Amazon, Foursquare, Google)
- In-Ad (IAB standard) (Appssavvy, Martini Media, EA, Onespot, Federated Media)
- Custom / Cannot be contained (Hearst, Flipboard, Tumblr, Spotify, Pandora)
On the basis of platforms, the native advertising market has been segmented into –
- Closed platforms
- Open platforms
- Hybrid platforms
Native advertising market: regional perspectives
Geographically, the global native advertising market has been segmented into five geographical regions: North America, Europe, South America, Asia-Pacific, and Middle East & Africa. In 2020, Asia-Pacific held the largest market share for native advertising, followed by Europe and North America. Additionally, North America is estimated to project the highest CAGR in the world during the forecast period.
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Leading Competitors in the Global Native Advertising Market include-
The global native advertising market is highly fragmented, with a large number of smaller players across the globe. Leading Native Advertising Manufacturers operating in the global market are-
- BFI Guide
The Native Advertising Market report covers an in-depth analysis of market dynamics, business models, segmental/regional analysis, and respective market shares and strategies adopted by key market players operating at scale world. It involves an in-depth analysis of factors influencing the global market and market statistics indicating market share/growth analysis by region and segment. The report study will present one of the most comprehensive market analysis, capturing all aspects of the native advertising market.
The Native Advertising Market report provides an in-depth analysis of macroeconomic factors and market attractiveness of each segment. The report will include an in-depth qualitative and quantitative assessment of the industry/regional outlook with the presence of market players in the respective segment and region/country. The information concluded in the report includes the entries.
The Native Advertising Market report covers comprehensive analysis on:
- Market Segmentation and Regional Analysis
- 10 year market size
- Price analysis
- Supply and demand analysis
- Product life cycle analysis
- Porter’s Five Forces and Value Chain Analysis
- Analysis of developed and emerging economies
- PEST analysis
- Factor analysis of the market and forecasts
- Opportunities, risks and market trends
- Conclusion and recommendation
- Regulatory landscape
- Patent analysis
- Competition landscape
- More than 15 company profiles
Native Advertising Market Regional Analysis Includes:
- North America (United States, Canada, Mexico)
- South America (Brazil, Argentina, Colombia, Peru, Rest of Latin America)
- Europe (Germany, Italy, France, UK, Spain, Poland, Russia, Slovenia, Slovakia, Hungary, Czech Republic, Belgium, Netherlands, Norway, Sweden, Denmark, Rest of Europe)
- Asia-Pacific (China, Japan, India, South Korea, Indonesia, Malaysia, Thailand, Vietnam, Myanmar, Cambodia, Philippines, Singapore, Australia and New Zealand, Rest of Asia-Pacific)
- The Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa, North Africa, Rest of MEA
Native Advertising Market: Target Audience
- Smartphone users
- Potential customers
- Trade publications and magazines
- Government authorities
- Industry associations and organizations