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Kelley Drye Ad Law Access Podcast NAD Judges Popularity Contest
NAD recently issued a decision in a challenge Zillow brought against Apartments.com involving a comedy campaign featuring Jeff Goldblum. The ruling covers a lot of ground, including some issues that may be unique to the rental market. For today, however, we’re going to focus on an issue that spans industries and comes up frequently. Specifically, we’ll look at popularity claims, such as the advertiser’s “Most popular place to find a place” tagline and some “#1” claims.
Blog – www.adlawaccess.com/2022/05/article…larity-contest/
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