NAD Judges Popularity Contest (Podcast) – Advertising, Marketing and Branding


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Kelley Drye Ad Law Access Podcast NAD Judges Popularity Contest

NAD recently issued a decision in a challenge Zillow brought against involving a comedy campaign featuring Jeff Goldblum. The ruling covers a lot of ground, including some issues that may be unique to the rental market. For today, however, we’re going to focus on an issue that spans industries and comes up frequently. Specifically, we’ll look at popularity claims, such as the advertiser’s “Most popular place to find a place” tagline and some “#1” claims.

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The content of this article is intended to provide a general guide on the subject. Specialist advice should be sought regarding your particular situation.

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