MX Media Announces Key Organization Appointments, Marketing & Advertising News, ET BrandEquity

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MX Media has announced its new corporate team. The organizational restructuring of his team involves new appointments and a reorganization of roles within their leadership team to focus on the user journey, drive new user growth, deploy best practices and drive operational efficiency.

The restructuring includes teams for User Growth, Marketing and Brand, Public Relations and Corporate Communications, Revenue, SVOD Distribution and Partnerships, AVOD, and Revenue Planning and Strategy, which will work with MX Media, Chief Operating Officer, Nikhil Gandhi.

Niraj Mishra has been named head of user acquisition and performance. Amandeep Singh will be responsible for growth strategy and analytics and Swati Kaushik is responsible for programming strategy and content operations.

Sandeep Das has been appointed chief marketing officer and will lead presentation campaigns, trade marketing, branding and consumer strategy.

Usha Rachael Thomas will lead public relations and corporate communications for all MX Media businesses.

Abhishek Joshi will lead the SVOD business as well as partnerships and distribution.

Dina D’Souza will lead the Direct Client and Agency businesses as AVOD OTT’s Revenue Manager. Nitin Kemse will lead network revenue and drive new ad segments for the self-service platform – MX Advantage & MX Audience Network.

Ashish Patil will lead the operations of MX Studios and will be supported by Pankaj Malani and Suresh Menon for revenue and production operations respectively.

Bringing similar attention to revenue planning and strategy, Kunal Bharti will lead this function to drive excellence in pricing strategy, market share growth, planning and best practices. He will be assisted by Ramgopal Iyer.

Gandhi said, “The past year has been dynamic, transformative and extremely rewarding for MX Media. We are extremely proud of our businesses reaching new heights and the value we have been able to create for our customers, shareholders and employees. We are pleased to announce a restructure of functions and new management that will work to drive this exponential growth story forward at MX Media.

-It should be noted that is operated by Times Internet Ltd, which also operates the video streaming platform, MX Player

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