Adweek noted that Martin’s agency revenue grew 15% this year for new and existing clients, after increasing 30% in 2020. The agency also landed new clients in 2021, including Terminix, Snapchat , Coinbase, Busch Light and Sabra Dipping.
The agency’s revenue has increased 47% in three years, Cavallo said.
Martin received the highest honor in 2009, 2020 and this year for different reasons, she said. In 2009, this was due to significant growth after taking over accounts from Walmart, Pizza Hut, Johnson & Johnson, and Kraft. Last year, the agency pivoted during the pandemic.
âAnd then this year was really the caliber of the job,â Cavallo said. “All we heard was that the job we created was just superior for the competitive set we were in.”
Danny Robinson, the agency’s creative director, said the recognition was not for some advertising campaigns but for the caliber of work at all levels.
âA lot of times agencies win because they have one or two accounts that they do a remarkable job of and breakthrough work for, but we’ve done work for the majority of our clients who have been successful for their business and recognized for their craft. and that’s how we won this year, âsaid Robinson, who became the first black person to serve as creative director in the Richmond-based advertising store’s 55-year history when she was appointed to this post last year.