International Trade Group files false advertising lawsuit against Amazon

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(The Magazine Plus Editorial): – Boston, Massachusetts, November 18, 2021 (Issuewire.com) – The Cashmere and Camel Hair Manufacturers Institute (“CCMI”), whose members include leading fabric and apparel manufacturers, distributors and retailers in cashmere in the United States and abroad, filed a lawsuit with the United States District Court for the District of Massachusetts in an attempt to stop the large-scale marketing and sale of Amazon, both in the United States and abroad, garments which, according to the CCMI, are falsely advertised and misrepresented as “100% Cashmere” when in fact made entirely from some type of synthetic acrylic petroleum based which is much cheaper, cooler and more flammable than cashmere, and contains chemicals that are not present in cashmere.

“A consumer has a right to expect that clothing offered by an established retailer like Amazon will not be materially mislabeled and misrepresented in this way,” said Fabio Garzena, President of CCMI, “and when that happens , CCMI and its members, who make some of the best cashmere products in the world, are suffering real economic hardship. Karl Spilhaus, President Emeritus of CCMI, added that “for more than 35 years, CCMI has fought to protect the good reputation and reputation of cashmere as a fine specialty fiber; this is the last chapter in this long story.

The complaint-in-action, in which CCMI is represented by Robert J. Kaler of Holland & Knight, is available at www.cashmere.org and details CCMI’s efforts to uncover and challenge the mislabelling at issue. The name of the case is CCMI v Amazon.com, Inc., et al, Civil Action No. 1: 21-cv-11872-WGY.

For more information contact: James Coleman, CCMI USA representative


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