DUBLIN, April 12, 2022–(BUSINESS WIRE)–The “Real-Time Bidding Advertising Platforms Market Research Report by Device (Desktop and Mobile), Ad Format, Bid Type, Application, Region ( Americas, Asia Pacific and Europe, Middle East and Africa) – Global Forecast to 2027 – Cumulative Impact of COVID-19 Report has been added to from ResearchAndMarkets.com offer.
The global real-time bidding advertising platform market size was estimated at USD 6,904.58 million in 2021, USD 8,508.96 million in 2022, and is projected to grow at a compound annual growth rate (CAGR) by 23.41% to reach USD 24,395.76 million by 2027.
Cumulative impact of the 2022 Russian-Ukrainian conflict:
We continuously monitor and update reports on political and economic uncertainty due to the Russian invasion of Ukraine. Negative impacts are widely predicted globally, particularly in Eastern Europe, the European Union, East and Central Asia, and the United States. This controversy has severely affected lives and livelihoods and represents profound disruptions to business dynamics. The potential effects of the ongoing war and uncertainty in Eastern Europe are expected to negatively impact the global economy, with particularly harsh long-term effects on Russia.
This report reveals the impact of demand and supply, pricing variants, strategic vendor adoption, and recommendations for the Real-Time Bidding Advertising Platforms Market in view of the update. current day on the conflict and its global response.
Competitive Strategy Window:
The strategic competitive window analyzes the competitive landscape in terms of markets, applications and geographies to help the vendor define an alignment or match between its capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for vendors to adopt successive strategies of merger and acquisition, geographic expansion, research and development, and new product introduction strategies to execute further business expansion and growth. during a forecast period.
FPNV positioning matrix:
The FPNV Positioning Matrix assesses and categorizes vendors in the Real-Time Auction Advertising Platforms market based on business strategy (business growth, industry coverage, financial viability, and channel support ) and product satisfaction (value for money, ease of use, product features, and customer support) that helps businesses make better decisions and better understand the competitive landscape.
Market share analysis:
The market share analysis offers the analysis of the vendors considering their contribution to the overall market. It gives the idea of its revenue generation in the overall market compared to other providers in the space. It provides information on the performance of vendors in terms of revenue generation and customer base compared to others. Knowing the market share gives an idea of the size and competitiveness of suppliers for the reference year. It reveals market characteristics in terms of accumulation, fragmentation, dominance and melting traits.
The report answers questions such as:
1. What is the market size and forecast of the global real-time auction advertising platforms market?
2. What are the inhibiting factors and impact of COVID-19 on the global Real-time Bidding Advertising Platforms market during the forecast period?
3. What are the products/segments/applications/areas to invest in during the forecast period in the Global Real Time Bidding Advertising Platforms Market?
4. What is the competitive strategic window for opportunities in the Global Real-Time Bidding Advertising Platforms Market?
5. What are the technology trends and regulatory frameworks in the global real-time auction advertising platform market?
6. What is the market share of the major vendors in the global real-time auction advertising platform market?
7. What modes and strategic moves are considered suitable for entering the global real-time bidding advertising platform market?
Market dynamics
Drivers
Constraints
Opportunities
Challenges
Companies cited
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AdColony
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ADMEDO LIMITED
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Adobe Inc.
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AdPushup, Inc.
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Adsetica Limited
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AppNexus acquired by Xandr
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Criteo AG
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Facebook, Inc.
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Google LLC
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Match2One AB
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MediaMath Inc.
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MoPub a division of Twitter, Inc.
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PubMatic, Inc.
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Salesforce.com, Inc.
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Smaato Inc.
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SmartyAds
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The Rubicon Project, Inc.
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Verizon Media
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WPP plc
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Yandex Europe S.A.
For more information about this report visit https://www.researchandmarkets.com/r/yacmr9
See the source version on businesswire.com: https://www.businesswire.com/news/home/20220412006014/en/
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