The new Market Research Expert Report titled “Global Mobile advertising market Report and Forecast 2021-2026 ‘, gives an in-depth analysis of the global mobile advertising market, assessing the market on the basis of its segments such as platform, distribution channel, end use, and major regions as ‘Asia-Pacific, Europe, North America, Middle East Africa and Latin America. The report follows the latest industry trends and studies their impact on the overall market. It also assesses market dynamics, covering key demand and price indicators, as well as market analysis based on Porter’s SWOT and Five Forces models.
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The main highlights of the report include:
Market Overview (2021-2026)
- Forecast market size (2026): 289 billion USD
The global mobile advertising industry is driven by the increasing use of smartphones on the Internet. The growing penetration of cheaper smartphones and easy access to faster internet is propelling the mobile advertising market. The increase in screen time among the population is a factor in the growth of the global market. In addition, the increasing use of social media, music, and various other app hosts are contributing to the growth. Moreover, the growing trend of online shopping due to its ease and convenience will increase the growth opportunities during the forecast period.
Definition of the industry and main segments
Mobile advertising is a form of marketing that is carried out through mobile devices. This is a type of advanced advertising that comes in the form of banner ads on a mobile website or text ads sent via SMS. Mobile ads can also be purchased through the Mobile Demand Network, which uses real-time ad exchanges to purchase ad impressions.
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By platform, the market is divided into:
- Social media
- Push notifications
- SMS and e-mail
- In the app
On the basis of distribution channel, the industry can be segmented into:
- Affiliate Marketing
- Omnichannel Marketing
- Social media marketing
- Content Marketing
The market is divided according to end use into:
Based on regional markets, the industry is divided into:
1 North America
1.1 United States of America
2.2 United Kingdom
4 Latin America
5 Middle East and Africa
5.1 Saudi Arabia
5.2 United Arab Emirates
5.4 South Africa
Regionally, North America is the largest shareholder in the global mobile advertising market due to the presence of key market players in the United States. Additionally, increased spending on digital marketing due to its effectiveness and reach compared to TV advertising will drive growth in the region. The widespread use of smartphones and the acceptance of the technology in North America and Europe will lead to steady growth during the forecast period. Meanwhile, Asia-Pacific is expected to experience rapid growth due to the increasing penetration of smart phones and the internet. In addition, rapid urbanization and growth in disposable income will promote the growth of the regional market.
Key market players
The main players in the market are Facebook, Inc., Alphabet, Inc., Microsoft Corporation, Twitter, Inc., InMobi PTE Ltd., Amobee, Inc. and a few others. The report covers market shares, capacities, plant rotations, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.
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Note 2: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are continuously monitoring the impact of this rapidly evolving situation on markets and consumer buying behaviors. Thus, our latest estimates and analyzes on current market trends and forecasts will comprehensively reflect the effects of this emerging pandemic.
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