Facebook CTO Mike Schroepfer Resigns, Marketing & Advertising News, AND BrandEquity

Longtime Facebook executive Mike Schroepfer said on Wednesday he was stepping down as the company’s chief technology officer.

Schroepfer said in a Facebook that veteran frontman Andrew Bosworth, who leads the social media company’s augmented reality and virtual reality efforts, including products like his Oculus Quest VR headset, will take on the role in 2022.

Schroepfer, who is known as “Schrep” and spent 13 years at Facebook, said he would move to a part-time position as the company’s first Senior Fellow next year.

Bosworth, or “Boz,” created Facebook’s AR / VR organization, which was renamed Facebook Reality Labs (FRL) in 2020.

“As the next CTO, Boz will continue to lead Facebook Reality Labs and oversee our work in augmented reality, virtual reality and more, and as part of this transition, a few other groups will also join the Boz team,” he said. CEO Mark Zuckerberg said in a statement. message to employees that was posted on the Facebook blog.

“All of this is fundamental to our wider efforts to help build the Metaverse, and I am excited about the future of this work under Boz’s leadership,” he said, referring to the idea of ​​the Silicon Valley of shared spaces that merge the digital and physical worlds. and is accessible through different devices.

Facebook is under pressure from global regulators, lawmakers and civil society groups who have criticized it for abuses on its platform such as extremism and disinformation and want it to improve on a multitude issues, including transparency, its content moderation and recommendation systems and approaches. user privacy and security.

The company has pushed its role in building an embodied Internet, or “metaverse,” which Zuckerberg is betting will be the next big computing platform.

In July, the company announced the creation of a new product team to work on these ambitions, as part of Facebook Reality Labs.

Zuckerberg said Schroepfer’s new role will be to help the company recruit and develop technical talent and drive investments in artificial intelligence.

Other central executives who have left the company in recent months include head of Facebook main application Fiji Simo, who left to become CEO of Instacart, and head of global ads Carolyn Everson, who has left to become CEO of Instacart. was hired as the president of the start-up.

The effort, which emerged at an internal meeting in January, had a specific purpose: to use Facebook’s news feed, the site’s most important digital real estate, to show people positive stories about the social network …

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