A premium entertainment platform, Eros Now has announced its partnership with Australian broadcaster – Special Broadcasting Service (SBS). With this partnership, viewers of the SBS On Demand platform will have access to the Eros Now channel with a selection of Bollywood films.
Eros Now has seen an upsurge in consumption in Australian markets mainly in the South Asian diaspora thanks to its previous partnerships with Apple TV and the Abu Dhabi T10 tournament, the platform said in a press release.
Ali Hussein, CEO of Eros Now, said: âAustralia and India have strong ties through their shared colonial history, cricket, Bollywood and tourism. And the bond has only grown stronger over the years. Through our partnership with SBS, we will further expand our presence and bring premium Indian films and original series to Australian audiences. “
Haidee Ireland, Channel Manager, SBS On Demand, said: âWe are delighted to bring our viewers a selection of some of the most exciting and entertaining Bollywood movies from Eros Now at SBS On Demand, as part of our continuous commitment. to showcase the best films from around the world and grow our multilingual services and audiences on SBS On Demand. they looked for. The synergies provided by Eros Now and SBS will meet the growing audience of Indian entertainment consumers in Australia. “