Entravision and Anzu Announce Exclusive Multi-Platform In-Game Advertising Partnership for Latin America | Business

0

SANTA MONICA, Calif.–(BUSINESS WIRE)–April 19, 2022–

Entravision (NYSE:EVC), one of the world’s leading advertising, media and technology solutions companies, today announced that it has become the exclusive Latin American partner of Anzu.io, one of world’s most advanced in-game advertising platforms. Entravision, through its Entravision-Cisneros Interactive business unit, will exclusively represent Anzu in 18 Latin American markets, educating advertisers on the power of in-game advertising and enabling businesses to take advantage of the award-winning solution. ‘Anzu for advertisers, developers and gamers.

This press release is multimedia. View the full press release here: https://www.businesswire.com/news/home/20220413005958/en/

Since 2017, Anzu has put gamers first, working with some of the world’s biggest advertisers – including American Eagle, Samsung, Vodafone and PepsiCo – to provide education on the huge opportunity presented by the gaming market, and enabling these advertisers to run unique campaigns. through non-intrusive in-game ad placements that enhance gameplay and bring a sense of realism to the player experience. Anzu’s cross-platform offering allows advertisers to run in-game ads across mobile, PC, consoles and Roblox, in some of the world’s most popular titles from leading developers including Ubisoft, Saber Interactive, Amanotes and more. others.

“Gaming generates twice as much revenue as the film and music industries combined, making it the fastest growing form of entertainment with 3.4 billion gamers worldwide. Anzu is a game-changer for advertisers, creating an ecosystem where advertising can thrive,” said Gonzalo Borras, General Manager Audio & Mobile for Entravision’s Cisneros Interactive unit. “We are thrilled to embark on this partnership to take in-game advertising in Latin America to another level. Anzu’s proposition is not only revolutionary, but it is also the future of our industry, and we want our customers to be at the forefront of advertising innovation.

“Latin America is one of the fastest growing gaming regions in the world, with the highest player growth from 2015 to 2024. Our partnership with Entravision means that advertisers in the region can now reach this growing audience via non-disruptive in-game advertising. Our patented adaptive technology, first-to-market in-game ad viewability measurement with Oracle Moat, and a full suite of third-party integrations with AdTech vendors also mean they’ll be able to effectively measure ad impact of their in-game advertising campaigns and compare them to other digital channels,” said Stephanie Lublinski, Head of Partnerships, Emerging Markets at Anzu.

Entravision has been a long-time player in the gaming market and remains at the forefront of advancements in mobile gaming. This partnership with Anzu will enrich and strengthen Entravision’s gaming capabilities. For more information on Entravision’s mobile game advertising solutions, please visit entravision.com.

ABOUT ENTRAVISION

Entravision is a leading global advertising, media and ad tech company that connects brands to consumers by representing the best platforms and publishers. Its dynamic portfolio includes digital, television and audio offerings. Digital, the company’s largest revenue segment, is comprised of four business units: a digital sales representation business; Smadex, a programmatic ad buying platform; a branding and mobile performance solutions company; and a digital audio company. Through the digital sales representation business, the company connects global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets around the world. Smadex is the company’s mobile demand-side platform, enabling advertisers to run performance campaigns using machine learning. Entravision also offers a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and its digital audio business provides digital audio advertising solutions to Americas advertisers. In addition to digital, Entravision has 49 television channels and is the largest affiliate of the Univision and UniMás television networks. Entravision also operates 46 primarily Spanish-language radio stations that feature nationally recognized and Emmy Award-winning talent. Entravision’s Class A common stock trades on the NYSE under the symbol: EVC. Learn more about the company’s offerings at entravision.com or connect with the company on LinkedIn.

ABOUT ENTRAVISION-CISNEROS INTERACTIVE

Entravision-Cisneros Interactive, a business unit of Entravision, is the leading digital advertising company serving Latin America. The company has an active presence in 17 countries, leveraging unique business partnerships with Meta, Spotify, LinkedIn, Anzu and other leading media and technology platforms. Additionally, the company offers Audio.Ad, Latin America’s leading digital audio advertising network, with over 350 publishers through a full technology stack offering, and Justmob, the leading mobile marketing company with global reach.

ABOUT ANZU

Anzu is the most advanced in-game advertising solution for mobile, PC, console and Roblox. Anzu’s in-game ads put gamers first and help advertisers reach audiences programmatically, in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to integrate in-game viewability measurement with Oracle Moat, and partnerships with trusted AdTech vendors make Anzu the preferred advertising partner for advertisers worldwide.

Anzu helps game developers monetize their titles with ad placements that complement gameplay, resulting in reliable revenue streams. The only officially licensed in-game ad provider for Xbox, the first advertising platform to be verified by Unity, and with a self-service dashboard that offers complete control over ad placements, Anzu is the partner of ad monetization in the favorite game of developers around the world.

Backed by WPP, Sony Innovation Fund, NBCUniversal, HTC, Bitkraft and other top investors, Anzu has raised $37 million to improve in-game advertising. Better for brands, better for game developers, and better for gamers. Learn more at https://www.anzu.io/.

Forward-looking statements

This press release contains certain forward-looking statements. These forward-looking statements, which are included pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, may involve known and unknown risks, uncertainties and other factors that may cause actual results and performance of the Company in future periods may differ materially from future results or performance suggested by the forward-looking statements contained in this press release. Although the Company believes that the expectations reflected in these forward-looking statements are based on reasonable assumptions, it cannot guarantee that actual results will not differ materially from such expectations, and the Company disclaims any obligation to update any forward-looking statements made by the company. From time to time, these risks, uncertainties and other factors are discussed in the Company’s filings with the Securities and Exchange Commission.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220413005958/en/

CONTACT: Entravision: Investors:

Christopher T. Young

Financial director

310-447-3870 Kimberly Esterkin

Addo Investor Relations

[email protected]

310-829-5400Sales:

Gonzalo Borras

General Manager Audio & Mobile

[email protected]:Stephanie Lublinski

Head of Partnerships, Emerging Markets

[email protected] Vasilyeva

Marketing Vice President

[email protected]

KEYWORD: CALIFORNIA UNITED STATES SOUTH AMERICA CENTRAL AMERICA NORTH AMERICA

INDUSTRY KEYWORD: SOFTWARE ENTERTAINMENT HISPANIC SOCIAL MEDIA DATA MANAGEMENT CONSUMER ELECTRONICS CONSUMER TECHNOLOGY MARKETING ADVERTISING COMMUNICATIONS GAMES OTHER TECHNOLOGIES

SOURCE: Entravision

Copyright BusinessWire 2022.

PUBLISHED: 04/19/2022 09:00 / DISK: 04/19/2022 09:02

http://www.businesswire.com/news/home/20220413005958/en

Share.

About Author

Comments are closed.