Dutch gaming regulator and media watchdog agree advertising protocol | Marketing


The Dutch gaming regulator, Kansspelautoriteit and the country’s media watchdog have signed a protocol that will see them work more closely in overseeing advertising just weeks before the launch of the new regulated market.

The Commissariaat voor de Media (CdvM) and Kansspelautoriteit will share complaints and signals regarding advertising for gambling, betting and all games of chance. The two bodies will also consult regularly on trends and developments.

In a statement, they said that through this collaboration, they wish to better guarantee the security of the media offer and the protection of vulnerable groups.

Licensed online gaming becomes legal in the Netherlands from October 1, following the passage of the Remote Gaming Act earlier this year. Under this legislation, Kansspelautoriteit monitors gambling advertisements and can judge whether an advertisement is misleading or encourages excessive participation.

The CdvM is responsible for regulation under a new media law, which entered into force on 1 November. This legislation regulates when advertising for games of chance can and cannot be broadcast. Gambling advertisements are not permitted to be broadcast on television and radio between 6 a.m. and 9 p.m.

In a statement, Kansspelautoriteit said: “The new rules have prompted the Commissariaat and the KSA to start working together more closely. The principles of cooperation are defined in a protocol. In the deal, the agencies said they would coordinate complaints and signals regarding advertising for gambling and gambling providers. In addition, knowledge and information are shared.

Kansspelautoriteit recently issued guidelines for advertising in games of chance ahead of the opening of the country’s video game market. The obligations include that licensees must not target advertising to minors and that advertisements will be evaluated in terms of content, where they are advertised, media presence and to whom they are directed. In response, the Netherlands’ largest online gaming group called for tighter advertising restrictions earlier this week. The Dutch Online Gaming Association (NOGA), whose members include Entain, Flutter, Kindred and Bet365, said the limit of three online gaming ads per commercial block when the Dutch gaming market opens up. chance next month is not enough.

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