Dubai invites creative entrepreneurs to the “Creative Innovation Challenge”


The Dubai Culture and Arts Authority (Dubai Culture) has announced the launch of the “Creative Innovation Challenge”, calling on local, regional and global creative entrepreneurs to come up with innovative solutions that would contribute to the preservation of tangible cultural heritage and intangible of the Emirates.

In addition to cash prizes for the top three winners, a group of top entrants will have the opportunity to appear on Dubai’s cultural platform “North Star Dubai”, the biggest event for start-ups and entrepreneurs. of the region organized by the Dubai World Trade Center from October 17 to 20. The event will be held in conjunction with GITEX Global 2022, the region’s premier tech show.

The idea

The Creative Innovation Challenge is a global competition that aims to attract the best regional and international start-ups from the cultural and creative industries to develop ideas to help preserve Emirati heritage using contemporary technologies. The aim is to provide an interactive experience in which users can engage, contributing to the transfer of experiences and the exchange of knowledge.

Rewards and Benefits

A dedicated team from the Dubai World Trade Center will select 20 entrants, and once participation is over, the top 10 entrants will be shortlisted and given the opportunity to present their innovative ideas in the field of heritage preservation in the Creative space. Economy under North Star Dubai. A panel of experts will then evaluate the submissions and select three to win cash prizes of US$5,000, US$3,000 and US$1,000. Additionally, the 10 nominees will have a chance to be shortlisted to participate in the GITEX Supernova Challenge in the Best Creative Economy category and win a $10,000 prize.

The Creative Innovation Challenge is also an opportunity for start-ups to be part of the Investor Program, giving them the chance to connect with the world’s most important investors. Startups will also get passes to the competition and GITEX Global as well as access to conference and exhibition spaces. They will also receive invitations to participate in a forum for innovative global start-ups that would help them build a distinguished business network. Airfare and hotel accommodation will also be provided for one member from each shortlisted international company.

Innovative platform

Hala Badri, Dubai’s Chief Culture Officer, said: “As the government entity responsible for the cultural and creative sector in Dubai, we are keen to find innovative ways to document, preserve and celebrate components of our rich Emirati heritage. This is all the more important as access to cultural heritage is essential for the development of societies and provides a sense of identity and continuity. It also consolidates cultural diversity and human creativity, as advocated by the United Nations Educational, Scientific and Cultural Organization (UNESCO). We aim to celebrate our tangible and intangible cultural heritage while seeking to identify contemporary ways of presenting our culture, perpetuating it across generations and celebrating it internationally.

Badri added, “Dubai Culture’s participation in this premier technical event in the Middle East is in line with its belief that innovation and creativity characterize our current times and must exist in the culture and arts sector. They are also part of the Authority’s commitment to support the “Dubai Smart City” initiative and its efforts to provide an innovative platform for cultural and creative industries and creative entrepreneurs. Through the Creative Innovation Challenge, we are pleased to offer start-ups in this field the opportunity to present their innovations to a global audience and participate in promoting cultural progress, as well as exploring ways to implement and benefit from participatory solutions at local and regional levels.


According to UNESCO, cultural heritage is classified into two categories: tangible and intangible. Tangible cultural heritage includes monuments, buildings, religious and historical places and objects of religious facilities, such as temples, tombs and mosques, as well as military and civilian buildings, such as forts, palaces , castles, dams, towers and historic walls. Intangible cultural heritage includes living traditions or methods of expression inherited from our ancestors and transmitted to our descendants, such as oral expressions, performing arts, social practices, festive occasions or associated knowledge and skills to the production of traditional handicrafts.

Challenge Details

Submitted solutions must be innovative, attractive, scalable, affordable, reliable and easy to use, taking into account the needs of determined people, language barriers, etc. The solutions must also be sustainable, effective, sensitive to the location and context of their uses and contribute to the safeguarding of cultural heritage.

Some of the recommended topics might include:

A 3D experience in a historic neighborhood that reflects traditional architecture.
Digital tools capable of storing specific craftsmanship to revive, preserve and transmit them interactively to future generations.
Technologies that can help research, document and disseminate cultural heritage for the present and the future.

Companies wishing to participate can participate via the event website no later than September 11, 2022:

To find out more about the competition:

To enter:


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