DisneylandThe new Magic Key fob system has been definitely controversial since its debut last August. One fan, however, believes his most loyal fans have been fooled by the âno-blockâ annual pass.
What is happening:
- According to the OC register, a lawsuit against Walt Disney Parks and Resorts alleges that Disneyland deceived its most loyal fans by artificially limiting the capacity of theme parks and preventing “no-block” annual pass holders from making reservations.
- The $ 5 million lawsuit, filed on behalf of all Magic Key holders, alleges that Disneyland relegated them to “second class” ticket holders by artificially limiting Magic Key bookings and the number of ticket holders. pass that can visit on a given day.
- The case was originally filed on Nov. 9 in Orange County Superior Court by Santa Clara County Magic Key Pass holder Jenale Nielsen. Yesterday the case was referred to United States District Court because “the disputed matter exceeds the sum or the value of $ 5 million” and Walt Disney Parks and Resorts is based in Florida while the plaintiff lives in California, according to the court record. .
- Neilsen, who purchased a Disneyland Dream Key pass for $ 1,399 in September, alleges in the lawsuit that she was unable to reserve theme parks for several days in October and November.
- The lawsuit accuses Disneyland of breach of contract, negligent misrepresentation and false advertising and calls for civil penalties to prevent Disney from engaging in similar illegal business practices, restitution based on the harm suffered by consumers and reimbursement of all income generated by the practice.
- Walt Disney Parks and Resorts has yet to file a response, and a spokesperson responded by saying “we intend to respond as the matter progresses through the courts.”
What the costume says:
- “Since Disney announced and promised that there would be no ‘blocking’ for Dream Key holders, Ms. Nielsen was surprised.”
- âThe problem was not that Disney had reached capacity and therefore could not provide reservations to its Dream Key pass holders. The problem was that Disney had decided to block bookings so that they were only available for new purchases and not for Dream Key pass holders.
- “Disney appears to be limiting the number of reservations available to Dream Key pass holders on any given day in order to maximize the number of day and other passes that Disney can sell.”
- “This is a far cry from what Disney has advertised to consumers and what Disney has sold to its customers.”
- Ms. Nielsen did not know – and had no way of knowing – that the Dream Key was, in essence, a ‘second class’ ticket with limited availability because Disney had booked an unknown majority of the available reservations for travelers. day purchases or other full price tickets. “
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