Coinbase ad goes viral, but for the wrong reason


The QR code present in the advertisement broadcast by Coinbase Global Inc. (NASDAQ: COIN) it quickly went viral during the Super Bowl, but not for the reasons the company would have liked.

What happened

The ad featured a hopping QR code on a black background.

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Viral use of the QR code, linked to Coinbase’s “Less talk, more Bitcoin” campaign, crashed the company’s app.

Coinbase is offering new users $15 in Bitcoin (CRYPTO:BTC) as a sign-up bonus and gives its current user base the chance to win $3 million in prizes as part of the “Less talk, more Bitcoin” campaign. The promotion will end in approximately two days.

Because it matters

The 30-second ads that aired during the Super Bowl this year cost an average of $6.5 million, according to a previous report by Benzinga.

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Coinbase’s announcement didn’t just catch the eye of humans, it also seems to have caught a canine audience.

Coinbase allows users to trade cryptocurrencies such as Bitcoin, Etherum (CRYPTO: ETH) e Dogecoin (CRYPTO: DOGE), among other offers.

Price movement

Coinbase shares closed 5% lower at $194.53 on Friday; At press time, BTC was down 0.8% daily at $42,101.02.


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