The QR code present in the advertisement broadcast by Coinbase Global Inc. (NASDAQ: COIN) it quickly went viral during the Super Bowl, but not for the reasons the company would have liked.
The ad featured a hopping QR code on a black background.
Coinbase spent $14 million advertising the QR code.pic.twitter.com/7ANk3nmC47
– Front Office Sports (@FOS) February 14, 2022
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Viral use of the QR code, linked to Coinbase’s “Less talk, more Bitcoin” campaign, crashed the company’s app.
@coinbase we just saw more traffic than we have ever encountered, but our teams stepped up and only had to limit traffic for a few minutes. We are now back and ready for you at https://t.co/ZUJqRlnZPH. Humble to have witnessed this. #WAGMI
— Surojit (@surojit) February 14, 2022
ICYMI Now that we have your attention, we would like to announce that we are giving away $15 in BTC to anyone who joins Coinbase by 2/15. Click below for more info and RT to tell your friends! Sign up and see terms here → https://t.co/fKHisXZJJc pic.twitter.com/SDWUup2Ql5
—Coinbase (@coinbase) February 14, 2022
Coinbase is offering new users $15 in Bitcoin (CRYPTO:BTC) as a sign-up bonus and gives its current user base the chance to win $3 million in prizes as part of the “Less talk, more Bitcoin” campaign. The promotion will end in approximately two days.
Because it matters
The 30-second ads that aired during the Super Bowl this year cost an average of $6.5 million, according to a previous report by Benzinga.
Cryptocurrency announcements and giveaways are big news as National Football League playoffs unfold: Coinbase rival FTX implicated comedian larry david for his promotion.
The next ₿ig thing is here, even though Larry can’t see it. We offer 7.54 #bitcoin now to celebrate! How to enter: 1) Watch our ad! 2) Follow us 3) Retweet this before 11:59 PM EST Four lucky winners! #FTXContest No purchase Nec. Subject to TOS: https://t.co/7oCC4YUk0M pic.twitter.com/RosZS0HZAS
— FTX (@FTX_Official) February 14, 2022
Coinbase’s announcement didn’t just catch the eye of humans, it also seems to have caught a canine audience.
My puppy Noble loved it! pic.twitter.com/TaBoI1OSol
— Johnny Major (@jmajorj) February 14, 2022
— Dustin Cole (@dus_cole) February 14, 2022
— Haley Spracale (@haleymspracale) February 14, 2022
Coinbase allows users to trade cryptocurrencies such as Bitcoin, Etherum (CRYPTO: ETH) e Dogecoin (CRYPTO: DOGE), among other offers.
Coinbase shares closed 5% lower at $194.53 on Friday; At press time, BTC was down 0.8% daily at $42,101.02.