Bolthouse Farms Selects The Many for Advertising AOR; Finn Partners wins PR


Natural food distributor Bolthouse Farms has selected The Many and Finn Partners as their advertising and public relations agencies, respectively, the company said Thursday.

The Many, who started working on the account on November 1, will lead consumer marketing strategy and execution for the Bolthouse Farms and Wunderoots brands, with the first campaigns scheduled to launch in spring 2022. Liz Mowinski, director of the group’s brand at The Many will oversee the account.

Finn Partners has worked with Bolthouse Farms since March to lead the strategic planning and execution of consumer public relations, business public relations, corporate communications and acquired influence relationships. Cindy Coppola, senior partner at Finn and Heather Gordon, partner, both oversee the account.

Both agencies won the account in a competitive review process. New York-based public relations firm Peppercom was the communications manager. Bolthouse Farm declined to name the marketing manager.

Other participants in the review were not disclosed.

“The two new hires are part of a concerted effort by Bolthouse Farms to strengthen strategic marketing and communications through 2022 and continue the brand’s strong growth in the market,” a Bolthouse Farms spokesperson said in an email.

According to Finn Partners, the account size is “among the top five West Coast consumer marketing clients by billing.”

Bolthouse has not shared account size details for The Many.

The Many previously worked with Bolthouse Farms in 2014 and launched their first brand campaign, ‘Farm to You’, in 2019.

Bolthouse Farms recently showcased its line of fresh carrot meal solutions, Bolthouse Farms Wunderoots, as well as a beverage line that includes fruit smoothies, coffee drinks and protein shakes, as well as a line of salad dressings. .

This story has been updated with comments from Bolthouse Farms and Finn Patners.


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