Australian seafood trading group seeks to develop its national brand and diversify its markets

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Seafood Industry Australia has absorbed the responsibilities of the National Aquaculture Council and launched a new Aquaculture Advisory Committee.

SIA CEO Veronica Papacosta told SeafoodSource that the NAC buyout aims to provide a united voice in Australia’s aquaculture sector, and that SIA’s resources and working relationship with government will help the group more broad to better defend the seafood industry.

“It was almost a refinement of the landscape to make sure we were all working towards the same goal, but SIA has good resources and a very good dynamic at the moment, especially with the government,” he said. she declared.

Papacosta said the new eight-member aquaculture committee will be made up of a representative from all sectors of Australian commercial aquaculture, including abalone, barramundi, inland aquaculture, kingfish, mussels. , oysters, shrimp, salmon and tuna.

“It’s a really good combination of innovative new thinkers and very experienced operators. We’re really excited about it,” Papacosta said.

The committee will focus on removing barriers to industry growth in Australia. Papacosta said that one of AAC’s first goals is to create Australia’s first-ever seafood export plan. China is still Australia’s largest seafood export market. outside of the lobster sector, but AAC is looking at ways to break into Europe and the Middle East as export markets, she said. As part of this plan, the SIA has appointed Julie Willis as senior commercial export manager to lead the industry’s strategic plans to diversify and expand the industry’s export markets, amid the lingering impacts of COVID- 19 and persistent geopolitical tensions in the region.

In July, the Australian government awarded the SIA a grant of AUD 888,000 ($ 655,000, EUR 571,000) to help seafood companies open up new markets, which Willis will help oversee.

“Julie comes to us with a wealth of knowledge and experience in international trade, marketing and business development, having spent many years working in international trade market development, most recently for Hort Innovation Australia managing the brand. export of all horticulture ‘Taste Australia,’ ” said Papacosta.

Papacosta said the SIA is also considering creating an Australian seafood brand and creating a platform for international customers to be introduced to Australian producers.

“We’re looking at Australia’s largest seafood pavilion, which we believe is an online approach and gives customers a much more transparent view of who the producers are and what products are available,” she said. .

Papacosta has said throughout its marketing efforts, SIA wants to ensure that an Australian ‘brand’ of seafood captures the sustainability of the country’s products.

“It’s very important to us and we make sure people understand the integrity of the Australian seafood brand,” Papacosta said. “So it’s not just because it’s produced beautifully in beautiful waters, but we have a lot of integrity in our brand new in terms of … labeling, traceability and food safety criteria.”

Photo courtesy of crbellette / Shutterstock


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