General Motors Corporation GM has decided to temporarily stop advertising on Twitter, Inc. TWTR eponymous platform following its acquisition by Elon Musk.
The decision was made to assess the new direction the social media platform is taking under the new management.
“We are engaging with Twitter to understand the direction of the platform under their new ownership,” the Detroit-based historic automaker said in an emailed statement.
“As in the normal course of business with a material change in a media platform, we have temporarily suspended our paid advertising. Our customer service interactions on Twitter will continue,” the statement added.
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A CNBC report also noted that GM was among the first automakers to spend billions on advertising to gain a firm foothold in the electric vehicle market.
Ford Motor Company F did not advertise on Twitter even before Musk’s interest in the platform, but the automaker is currently using it to engage with customers, the report adds.
Incidentally, Musk’s flagship company Tesla, Inc. TSLA does not spend on advertising and sells its cars through a direct sales model.
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Photo: Courtesy of NVIDIA Corporation on flickr